Direct Mail Marketing Statistics

Direct Mail Marketing StatisticsWhile many have indicated the death of print advertising, recent statistics prove that the trend is still actually effective and lucrative. Therefore, before throwing in the towel on mailers to send to your regulars, consider the following evidence for continuing your direct mail marketing strategies. In addition, be sure to protect your business with a customized Champaign-Urbana BOP.

A recent study found that over half of its respondents said they would like to receive mail from brands and companies they are interested in. Further, depending on the campaign, print advertising can be even more effective than its social media counterpart. In fact, Small Business Trends states that one study, “The neuroscience behind the response-driving power of direct mail” found that:

  • Direct mail generates a motivation score that is 20 percent higher than that of digital media.
  • Direct mail was found to require 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively.
  • Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones.

Another key mention from the study is that over 50 percent of those who received mail physically went to the store to redeem their coupon. Moreover, 80-90% of direct mail gets opened whereas only an average of 20% of emails are opened each day, explains the article. Further, 70 percent of respondents state they would prefer physical mail over an email when it comes to unsolicited offers from businesses.

In order to get the most out of your marketing efforts and dollars, entwine both print and digital marketing campaigns. This way, you are more likely to reap the benefits of both forms without blowing your budget. Remember, print advertising is not dead. Instead, take advantage of the above-mentioned statistics when coordinating your next campaign.

About Myers Insurance Group

At Myers Insurance Group, we understand the risks that business owners like you face on a regular basis. Our goal is to provide accurate and affordable coverage to protect against the range of exposures you encounter. For more information, contact our experts today at (855) 534-5707.

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