Holiday Marketing Tips for Restaurants

Holiday Marketing Tips for RestaurantsThe holidays are fast approaching, and with them come many opportunities to bring customers and their visiting families into your restaurant. While you want to make sure you have the best Champaign County Restaurant Insurance available, there are some simple marketing strategies that will help bring in customer traffic.

  • Holiday Menus- Creating a special holiday menu offers new and exciting items for guests to try for a limited time. Make sure to start promoting your holiday menu early and offer information to make reservations in all advertising.
  • Holiday Parties- Whether your restaurant has options for catering parties or a private room to host parties, make sure to advertise early. Use email, social media and even in store flyers to offer party services. Consider having an in store contest for a free party platter to help get customers thinking about using your catering services. Make sure to remind guests to book available party room dates early.
  • Gift Cards- Gift cards are always a great holiday gift idea. Consider offering a free $20 gift card for every $100 gift card purchased as an incentive. Work together with local entertainment venues to offer things like ‘dinner and a movie’ packages providing tickets to a show and dinner at your restaurant, or ‘tailgating’ packages that offer tickets to the game and some appetizer trays.
  • Meal Help- Sometimes customers could use a little help in the meal planning area. Advertise your side dishes and desserts that can be ordered to help complete any ‘at home’ meals. This allows your customers to focus on the main course and takes the pressure off the overall meal prep.
  • Holiday Hours- Make sure to promote holiday hours by sending emails, using social media and having signs in store. Let guests know that when they are tired of leftovers or simply not in the mood to cook, you are there for them.
  • Build Your List- The holiday season is a great time to build your client email list. Offer incentives for people to sign up such as a free meal.
  • Thank You- Don’t forget to say thank you to your loyal customers by sending emails that can include coupons or just a simple ‘thank you for your loyalty’. Guest appreciation is the best way to keep guests coming back.

The holiday season presents many opportunities for you to not only bring in new customers but to show your existing customers that you appreciate their loyalty.

At Myers Insurance Group we know how important the holidays are to your business. Call us today to find out more information on our Restaurant Insurance Policies. 855.534.5707

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