Trends to Keep an Eye on in 2016

Trends to Keep an Eye on in 2016As the New Year starts, many business owners are looking at the varying degrees of promises and dangers that the year has in store for them. On top of making sure you have the best Urbana Business Insurance available to help with the highs and lows that come with owning a business, you should make sure to keep an eye on these business trends in 2016.


  • Freelance Economy

An increasing number of skilled professionals are driving the freelance economy. In 2015 the Freelancers Union did a survey and found that 34% of professionals have done at least some freelance work in the last year. Of those, about 60% received a quarter of their monthly income from these freelance jobs. With the freelance economy on the rise, it means good news for businesses that can tap into the skills and talents of the freelancers as needed, reducing fixed costs and improving the bottom line.

  • Social Selling

A large part of business is getting you name out to the masses. With LinkedIn, Facebook, Twitter and other social media sites enabling social selling, businesses need to make an extra to expand their message. Surveys have shown that 79% of companies that use social media outsell those that don’t use social media advertising and that 53% of buyers rely on peer recommendations before making purchases. Social content such as blogs and videos create a sense of authenticity and excitement that is crucial in lending an original voice to your advertising.

  • Generation Z

Millennials are no longer the new kids on the block when it comes to the work force. Generation Z is starting to enter the work force and they share little in terms of work styles and priorities to the previous generation. Generation Z is full of young adults that want to pave their own futures. They are entrepreneur driven and most expect to work for themselves rather than having to answer to someone else. These traits are likely to bring a new innovative aspect to the business world creating growth in a number of emerging industries.

At Myers Insurance Group we know that keeping up with the current trends can make or break a business. Call us today at 855.534.5707 to find out more information on our Urbana Business Insurance Policies.

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